Taylor, Mich. Dec. 5, 2017 Atlas Oil Company was named a “Technology Guru” at the 2017 Best of MichBusiness Awards and Gala on Thursday, November 30, 2017, in recognition of Atlas Oil’s Fueling Innovation campaign, highlighting the company’s dedication to innovation.

 “Atlas Oil is leading the fuel distribution industry with our innovative technology and superior customer support,” said Atlas Oil Company President and COO Robert Kenyon. “Our team is dedicated to digitally disrupting the fuel industry to improve safety and efficiency measures. This award was a great way to recognize the hard work our team has been doing in 2017.”

In July of 2017, Atlas Oil launched a Fueling Innovation campaign designed to promote the technology, services, and partnerships at Atlas Oil revolutionizing the fuel supply chain.  The campaign focuses heavily on listening to the needs of customers and leveraging technology to find new ways to do business.  Incorporating outside-the-box thinking, Atlas encourages cross-functional collaboration to drive innovation across the company as a differentiator.  Reflected in its people, products, service, and systems, these advancements correlate with Atlas’ culture of promoting safety and service.

A sample of Atlas innovation in 2017 includes an expansion of its Fuel Automation Station units to accommodate the growing needs in the frac fields, cloud-based fuel management systems and apps to provide its customers real-time insights into their business and new strategic partnerships to improve its single-source solutions.    

The Technology Guru Award from MichBusiness cements Atlas Oil’s place as an industry leader and highlights our dedication to creating innovative technology, making the fueling industry safer and more efficient for workers and business owners.