The Atlas foundation was built through hard work and surrounding myself with the best people. We develop leaders and create clear paths for them to be successful. We believe the most important factor in determining success in a business are the people behind it. Innovation excels in a collaborative environment where everyone is focused and committed on the same goal. Our technology is reshaping the energy industry and how we interact with customers through digital platforms. Our passion for innovation is unmatched and there is one thing that will never change at Atlas – our steadfast focus on customers. Our customers remain the highest priority in everything we do.
Atlas operates with the same entrepreneurial mindset as it did during its founding in 1985. It’s our people that propel the business. We see opportunities that other companies don’t. And when we do, we move with speed and precision. We’re not afraid to take risks and leverage technology to improve the way we do business. Our innovative process and improvement-based culture has brought to market digital platforms, game-changing automated fueling capabilities and cloud based inventory management solutions that provide our customers with real-time access to their delivery information from any device. We will continue to engage our customers, grow through strategic relationships and deliver industry leading technology enhancements.
As Chief Operating Officer, my role is to continue to drive the passion, culture and execution that has defined Atlas Oil since 1985. Our goal as an organization is to bring unparalleled services and products to our customers. Year after year, Atlas continues to evolve by offering advanced technological and innovative solutions, while always keeping in mind why we are in business– our customer.
It is vital in my role to adapt to ever-changing market conditions. We continuously look at new markets, pricing structures and risk management tools to bring innovative product offerings that are compelling to each customer. The product offer can be customized based on needs and location to match your business requirements.
My approach is to generate common focus within all levels of the company through coaching, team building and integrating EH&S into every aspect of the business, including the Strategic Plan. Our Atlas EH&S Excellence Program is known as FOCUS- Face of the Company United in Safety…recognizing that every employee represents Atlas Oil to our customers, and we all must work together and be united in our safety efforts. This approach has helped transform Atlas to a robust EH&S excellence culture. EH&S activities not only protect our employees and assets; they are also business tools used to improve efficiency, morale and productivity while at the same time reducing costs and downtime.
Each member of Atlas’ Legal Department is committed to partnering with Atlas’ business teams and providing them with proactive legal services for the purpose of minimizing risk and enhancing profitability. While maintaining the highest ethical standards, we seek opportunities for value creation by offering exceptional legal advice and counseling that facilitates, rather than hinders, the attainment of Atlas’ business objectives. Creativity, innovation and a willingness to embrace new ideas and challenges guide our every action.
The Frac and Rig Fueling management team continuously asks questions and encourages feedback from front line teammates regarding where we should focus next. Our team is in direct contact with our customers and we pay close attention to the needs of their business. I can shape and mold those promising ideas into real possibilities that we can analyze for future growth. Only then do we layer in the latest technological ideas to build in customer and internal value.
Atlas takes a new approach to the Retail fuel supply business by driving superior customer service through technology via our brand new FuelNOW Network mobile application. Customers have all their account information right at their fingertips through any mobile device. We also develop creative ways to source and finance real estate deals for single or multi-station transactions. We strive to find innovative ways to get the deal done.
Operations are the backbone of Atlas. In my role, I am responsible for running the operations of the Michigan-based commercial Tankwagon and Transport business. I lead a dynamic sales team that creates revenue by identifying opportunities to deliver fuel and lubricants to new and existing customers. We drive operational efficiencies, route optimization, and set delivery metrics to increase the productivity and profitability of the organization. Additionally, I ensure that the business is meeting its financial, safety and customer service objectives.
As our business model shifts, I have the amazing opportunity to take our technology to market through the various marketing channels. At Atlas, we create innovative delivery platforms specific to the industries we service. We listen to the individual needs of our customers, providing them with technology enhancements that drive new efficiencies into their business. We’re continuously looking at new technology and strategic partnerships that add value and solve customer pain points.
We recognize people are our greatest asset. Atlas' collaborative culture characterized by strong relationships, communication and cooperation through all levels of the organization. The innovative approach we bring to Human Resources and Benefits management enables us to be the employer of choice for the oil industry. "Be Atlas Awesome" isn't just something we say, it is something we are!