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The History of Atlas

Before Atlas Oil
1973-1984
  • A nine-year-old Sam Simon arrives in Detroit, Michigan on Sept 27, 1973
  • The Simon family launches Great Lakes Ice Company
  • The Simon family purchases their first gas station
  • A 20-year-old Sam Simon begins providing Kerosene to 12 gas stations
Atlas Oil Company Established
1985-1990
  • Sam Simon runs multiple gas stations and purchases his first truck (on credit card) to distribute fuel to tankwagon customers in Southeast Michigan
  • Atlas Oil Company is formed and begins servicing 20 gas stations
Home Office Construction
1991-1996
  • Atlas Oil Company becomes a Marathon distributor
  • Atlas Oil Company creates Platinum Power™ fuel additive
  • Atlas Oil Company purchases a pipeline terminal in Taylor, Michigan and acquires 12 million gallons of storage capacity.
  • Atlas moves its sales and operation offices next door to form its headquarters.
  • Acquired Alpha Oil bulk plant and B&J Oil Company
Atlas Oil Expansion
1997-2002
  • Atlas Oil Company purchases Gallup Silkworth and acquires Wahl Oil, Monroe Oil and bulk plant facilities in Monroe, Saline, and Jackson, MI
  • Atlas Oil Company develops Fast Track retail brand
  • Sam Simon is named Entrepreneur of the Year – Ernst & Young
  • Atlas Oil Company forms partnership with Seaway Fuels Trucking, headquartered in Toledo, Ohio
  • Atlas Oil Company purchases B&R Oil Company and becomes one of the largest Phillips 66 brand distributors in America
  • Atlas Oil Company buys its first load of renewable fuels
  • Atlas Oil Company now serves 234 retail locations
Recognized Nationally
2003-2008
  • Atlas Oil Company up and running, keeping its customers supplied with fuel during the famous Blackout of 2003
  • Atlas Oil Company acquires Fisher Fuel
  • Sam Simon Chairman and CEO of Atlas Oil Company wins ConocoPhillips 2006 Spirit of Excellence Award
  • Atlas Oil Company unveils its renewable fuels division
  • Atlas Oil Company reaches $900 million in annualized sales
  • WoW! (a convenience store concept created by Atlas) wins "Best Original Store Design" award - Convenience Store News
  • Atlas Oil Company opens a supply and trading office in Houston, Texas
  • Atlas Oil Company creates Atlas Cares
  • Atlas Oil Company ships product via rail for the first time
  • Atlas Oil Company named a "Michigan Economic Bright Spots" company - Corp! Magazine
New Lines of Business
2009-2014
  • Atlas Oil Company partners with BP Products North America to acquire and supply 90 BP retail outlets in the Chicago, IL area, bringing Atlas' total BP station count to 113 in the Chicago land/Northwest Indiana region
  • Atlas Oil Company now serves 354 gas stations
  • Atlas Oil Company builds Atlas Park for the local Taylor, MI community
  • Atlas Oil Company creates and launches the Generator Assurance Program™
  • Sam Simon is featured in Fortune Magazine as a "Detroit Visionary"
  • Atlas Oil Company becomes a master distributor of BlueDEF diesel exhaust fluid
  • Atlas Oil Company acquires Ro-Di Oil Company of Veedersburg, Indiana
  • Atlas Oil Company makes Inc. Magazines, Inc. 5,000 list for the third straight year
  • Atlas Oil Company receives Detroit Free Press "Top Work Places" Award 4th year in a row
  • Atlas Oil Company grows to 430 team members
  • Atlas Emergency Fueling Solutions Assists with Superstorm Sandy
  • Atlas Oil Company Named "Safest-in-Class for Tank Truck by MTA"
  • Atlas Oil Company opens its first transloading facility in Albuquerque, New Mexico and three additional sites in La Feria, Odessa and Monahans, Texas
  • Atlas Oil Company Named to INC 5000 List of Fastest Growing Companies for 2013
  • Atlas Oil Company named to Achievers list of 50 Most Engaged Work Places
  • Atlas Oil Company launches FuelonDemand price portal and Atlas Anytime Customer portal
Fueling Innovation
2015-2017
  • Atlas Oil Company reached 1B gallons in delivered fuel nationally
  • Atlas Oil Company Combines Retail Business with Empire Petroleum
  • Atlas Oil Company fuels operations for two Grand Prix Events – Detroit, MI and Tampa, FL
  • Atlas Oil Company named one of the 50 Most Social Brands for second consecutive year by DBusiness
  • Atlas Sponsors two K9’s for City of Taylor and a K9 for the City of Flat Rock
  • Atlas Oil Company invests in the FuelNOW Network
  • Atlas Oil Company Launches First Fuel Automation Station and Cloud Platform
  • Atlas Oil Company Launches Rios Fuel Management Technology
  • Atlas Oil Leadership introduces the Atlas Share POWER Program
  • Atlas Oil Company named a “Technology Guru” by MichBusiness
  • Atlas Oil Company sends a record-breaking 80 trucks in response to Hurricanes Harvey and Irma and makes first “overseas” deployment to Puerto Rico following Hurricane Maria
  • Atlas Oil Company expands its oilfield services offerings with new terminals in Evans, CO, Williston, ND, Guthrie, OK, and Longview, TX
  • Atlas Oil Company expands its commercial fueling division with a new terminal in Indianapolis, Indiana
  • Atlas Oil Company unveils a new website, updated logo and identifier along with its “Fueling Innovation” campaign
  • The Fuel Automation Station receives three U.S. Patents
Atlas Accession
2018 and Beyond
  • Atlas’ EFS Team introduces the StormProof Campaign rolling out two new specialty tough trucks and trailer
  • Atlas expands its operations to 49 states
  • Atlas launches its Lubricants division with main operations in Texas and Michigan
  • Atlas rolls out new trucks and trailers with the “We Support You” Campaign to celebrate our military and first responders
  • Atlas’ Vice President of FAS & Fleet Services Rick Shock is named the Industry Leader at the 2018 Texas Oil and Gas Awards and Atlas takes home Trucking Company of the Year and Excellence in Health & Safety awards
  • Sam Simon is honored with the 2018 Outstanding Business Leader (OBL) Award from Northwood University
  • Atlas is invited by FEMA to participate in their 2018 National Level Exercise for disaster preparedness
  • Atlas expands its presence in CO opening up a new Terminal to house Frac & Rig Fueling, Lubricants and other operations
  • Atlas focuses on Innovation as it begins to build a new customer portal, first-of-its-kind ecommerce platform
  • Sam & Nada Simon are inducted into the Macomb Hall of Fame
  • Atlas is awarded with the Supplier Excellence Award from the United States Postal Service (USPS)
  • Atlas’ EFS Team deployed to Hurricanes Florence, Michael, Barry and Dorian for fueling relief efforts and grows its Reefer Fueling operations nationwide
  • Atlas awarded Top Work Place 2018 by the Detroit Free Press and makes the Inc. 5000 list of the Nation’s Fastest Growing Companies both for the fifth time
  • Atlas becomes a Responsible Care Partner
  • Atlas Expands its Lubricant division and rolls out its private label offering Innovator Performance Products (IPP)
  • Atlas launches its Marine Services division and expands its fleet of vessels to 2 barges, a fuel flat and a Lugger Tug named Atlas Zale all in Q1 2019
  • Atlas & FAS unveil its new innovative ROVER unit capable of simultaneously fueling with a small footprint
  • Atlas receives its first online ecommerce order from Utah
  • Atlas named to the Inc. 5000 list of the Nation’s Fastest Growing Companies for the second consecutive year and sixth time in company history
  • Atlas builds a world-class innovative command center in Houston for the FAS & EFS Teams
  • Atlas & the EFS Team is featured on Fox Business Network’s Earth with John Holden as an innovator and nationwide emergency services solutions provider
  • Atlas is awarded the Texas Oil & Gas Award for Excellence in Health & Safety for the second consecutive year, first in the Rocky Mountain region and now in Texas
  • Atlas Sponsors a K9 along with K9 protection vests for the City of Lincoln Park